Motion-Tension

Motion I
Summer semester 2008
Pratt Institute

Motion-Rhythm

Motion I
Summer semester 2009
Pratt Institute

Type II Note

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Brochure for Brooklyn Bridge Film Series

(from top to bottom)
front and inside page

-concept
the shape & form(fold, see image below) of the brochure is based on the long shape of the bridge.And, the arrangement of type on inside page imitates the shape & texture of the bridge, too.



Typography II
Fall semester 2008
Pratt Institute

VisCom II Note

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-Redesign Logo for Landmark Theatre.
-Design stationary(business card, letterhead and envelop) for Landmark Theatre.
-Design poster, website and ticket for Landmark Theatre.

(from top to bottom)
1. business card
front- with logo
back- with info
2. letterhead
front- with logo and info
3. envelop
outside-with logo and info
inside- with pattern
back- with pattern

-Concept for Logo:
Since many of the theaters of Landmark are historical sites, the shape of my logo conveys the idea that history makes what this theater is today.

-Secondary graphic:
Lines radiating (Imitating the shape of the logo)

-Color system: from Pantone Coated
Because of the historical aspect, I choose the colors red/brown-ish.


-what I learned from this:
1. secondary graphic
2. color system
3. 4-column grid is the best
4. good and memorable logos are mostly geometric

-Poster:
The concept is literal. Since it is called Landmark, the festival will showcase movies that contain historical landmarks around the world. And, in order to fit the big concept, history, the festival will show classic movies. The stamp represents the landmarks in other countries.

-Application:
1. Ticket (front & back)



2. website





Visual Communication II
Fall Semester 2008
Pratt Institute

Type I Note

(from left to right, top to bottom)
1 & 2 Text in typography
3 Graphic elements in typography
4 & 6 typography and image
5 typography and texture

* From this assignment, I learned that follow reasons are important:
1. scale (some big, others small)
2. interactivity (connection of each element)
3.rhythm(movement)
4. positive/negative space
5. white space

(editorial design)

* The main purpose of editorial design is to help communication. Designers should make type visual and less to read.
* Keep text simple; headline, image and detail can make the design interesting.
*Things to improve in this design: the two articles have the same height and column widths which make unclear to readers. Too balanced, not interesting.



-spring semester 2008
-Typography I
-Pratt Institute