VisCom II Note

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-Redesign Logo for Landmark Theatre.
-Design stationary(business card, letterhead and envelop) for Landmark Theatre.
-Design poster, website and ticket for Landmark Theatre.

(from top to bottom)
1. business card
front- with logo
back- with info
2. letterhead
front- with logo and info
3. envelop
outside-with logo and info
inside- with pattern
back- with pattern

-Concept for Logo:
Since many of the theaters of Landmark are historical sites, the shape of my logo conveys the idea that history makes what this theater is today.

-Secondary graphic:
Lines radiating (Imitating the shape of the logo)

-Color system: from Pantone Coated
Because of the historical aspect, I choose the colors red/brown-ish.


-what I learned from this:
1. secondary graphic
2. color system
3. 4-column grid is the best
4. good and memorable logos are mostly geometric

-Poster:
The concept is literal. Since it is called Landmark, the festival will showcase movies that contain historical landmarks around the world. And, in order to fit the big concept, history, the festival will show classic movies. The stamp represents the landmarks in other countries.

-Application:
1. Ticket (front & back)



2. website





Visual Communication II
Fall Semester 2008
Pratt Institute

Type I Note

(from left to right, top to bottom)
1 & 2 Text in typography
3 Graphic elements in typography
4 & 6 typography and image
5 typography and texture

* From this assignment, I learned that follow reasons are important:
1. scale (some big, others small)
2. interactivity (connection of each element)
3.rhythm(movement)
4. positive/negative space
5. white space

(editorial design)

* The main purpose of editorial design is to help communication. Designers should make type visual and less to read.
* Keep text simple; headline, image and detail can make the design interesting.
*Things to improve in this design: the two articles have the same height and column widths which make unclear to readers. Too balanced, not interesting.



-spring semester 2008
-Typography I
-Pratt Institute

VisCom I Note

* Concept: module
(the relation between each part is: 2x, x, 1/2x ...
so that you can have endless combination of a module)
* Logo: Link
(a coaster modular product; because of the shape of my product (the red and blue square thing on the top of I), I make the logo in rectangles. The spacing between each letter is the same.
The four letters were in the same height. It was not dynamic so that the professor recommended me to make the L and K one level higher and the I one level lower.)

*Letterhead: the logo and the contact info are kept in the center between two folding line.
The info can't be too close to the logo. The logo is so important that there must be some space left around it.
*Envelop (N0.10 envelop-4 1/8 x 9 1/2): envelop is a miniature of the letterhead.
The spacing between the logo and the edge of the envelop & the spacing between the logo and the info are the same with the letterhead.
3 inches from the right side of the envelop can't contain any info because it is for the postmarks.






* Poster: I create different kind of arrangement of the coaster to show people how it works.
In each poster, I create different kind of settings. The table is kept b/w to make the coaster obvious. For the same reason, decorations are line-drawing.
The order to my visual flow: image- tagline(the versatile modular coaster)- logo

* Improvement: In survey, professors said mine is a classic modular product exercise. However, there is something I need to think about -
the square thing which represents me product in the logo is set in red and blue. But, in my posters, the coaster is set in purple and green. Also, in my brochure, the cover is the bold red and blue, but inside the colors are soft purple, green and yellow. If I make the coaster purple, green and yellow, then maybe I should make the logo b/w.

** eyes are lazy. make as few variables as possible - spacing
** figure and ground relationship



- spring semester 2008
- Visual Communication Design I
-Pratt Institute

intro to Linoscript

Technique: stills, stop motion, transition, mask
Sound: soundsnap.com, editing in Audacity
Inspiration: trollback.com ("things i think about before sleep")

Motion Test

Place: Pratt Brooklyn
Technique: Stop motion (made of pictures)
Inspiration: impactist ("we take")
Sound: soundsnap.com

storyboard

Next step:
(Picture)I will take picture of a broad view of trees first. Then, take several other picture of trees that are closer shots. Besides, I will also take pictures of the paper airplane.
(Animatic) the paper airplane flies toward the trees and gets closer to the trees. Then, it lowers its height and finally lands on the grass.
(Music)


Notes: The last scene in the storyboard- the feet will be replaced with a better picture (maybe with a hand reaching down to touch the airplane)
The concept- is it a good idea to place the written concept like the way I did in the storyboard?

Thoughts about Garden State

Garden State was released in 2004. And, this heart-warming movie is still many people's favorite.

It is about a guy(Andrew), who returns back to his home in New Jersey and rediscovers love in different aspects. He hasn't been able to feel much since he went to L.A. to pursue his career (because of the anti-depressant he takes and his family). However, during this visit, the death of his mom, his serious-looking dad, his old friends and a girl he meets, sam, all make him start to feel again and give him the motivation to start a new life.


For me, this movie is about "home". Although Andrew kind of keeps away from home, he still can't get away from it in the end. Actually, he kind of misses it and secretly dreams of it. He said in the movie: a group of people miss the same imaginary place so that they re-create the place by making their own family. Moreover, different homes have different issues to deal with. Although there are fights among family members, everyone in the end compromised like going home to crash in the end of a day.


There is a good point is the movie. Andrew said he has been waiting for a new life to start. However, he just realizes it is all there. Yeah, everything is all there. We just need to realize it or need someone to help us to realize it. When you see it, you have to grab it or you will miss it.

This movie has a very good soundtrack, which has won the Grammy award in 2005. The lyrics of the music all fit certain scene in the film. I think I can incorporate the songs somehow into the design of the film title.
An interesting thought about the movie:I think it is ironic this movie uses the nickname of New Jersey as the title. This guy goes to L.A. for his career in "Movies". However, this movie is not about the complimenting the big city; rather, it is about some small city in New Jersey.
Also, it talks about how anti-depressants destroy people's ability to feel. It is also a good element for the design of film title.